Building a Brand You Wear on Your Sleeve
Session Description
In today’s competitive agricultural market, building a strong brand goes beyond logos and taglines—it’s about creating an identity that resonates with your customers and reflects your core values. This webinar will explore the strategies behind crafting a brand that feels authentic and meaningful, both within your business and with your audience. From establishing your brand’s voice to aligning it with your team’s values, we’ll cover how to build a brand that people not only recognize but trust. Attendees will learn how to wear their brand proudly, making it a part of their daily operations, decisions, and customer interactions.
Key Takeaways:
- Brand Visibility Starts with You: Building a brand that people resonate with is not just about how you market it externally but also about creating authentic connections within your network. The more visible and active your brand is on social media, the more people will recognize and trust it.
- The Power of Community: Your brand doesn’t exist in isolation. It’s about building connections and relationships, both within your industry and with customers. Following and supporting each other’s brands can amplify collective success.
- Social Proof Drives Trust: See how real-life examples and the use of hashtags to share moments builds social proof can grow your brand through authentic engagement. The case studies of success presented can inspire to take immediate action.
To view upcoming live webinars, visit www.geaps.com/webinars.
Meet The Speaker
Raised in the heart of the corn-belt, Robin Walters dedicated her career to agriculture, starting from detasseling corn in her teens to earning an accelerated degree in Industrial Technology. With a passion for engineering and manufacturing in the soybean capital, she has thrived as a full-time Agvocate, blending marcom expertise with extensive industry experience. From navigating budget cuts to driving exponential revenue growth through strategic partnerships and innovative solutions, Walters brings a hands-on approach grounded in data-driven decisions.