Past Webinars

Booth Breakthrough: Conversations that Captivate and Convert

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Speaker: Frank Gustafson

Session Description

Turn casual exchanges into meaningful engagements that drive business. In this focused webinar, discover practical strategies for sparking impactful booth conversations that leave a lasting impression. Learn how to captivate attendees with questions that uncover real needs, build rapport quickly, and create opportunities for follow-up. Equip yourself to make every interaction count, maximizing your exhibit experience and driving more qualified opportunities.

Meet The Speaker

Frank Gustafson

President, Technical Sales Manager

Sandler by Strategic Training Partners Inc.

Frank Gustafson is a seasoned sales trainer and coach with over 35 years of experience in sales, sales leadership, and senior leadership roles. As the owner of a dynamic sales training business, Frank specializes in the Sandler Sales Methodology, delivering strategic and tactical solutions to the B2B marketplace. His expertise is highly valued by business owners, C-level executives, sales leaders, and sales professionals. Frank’s entrepreneurial spirit and proven track record make him a trusted advisor in driving sales performance and leadership excellence.