GEAPS Exchange 2022 – Purdue University’s AgriSelling Course: Strategy as a Tool for Understanding Behavior
At it’s most simplistic, strategy is the answer to three simple questions that form the basis of all human behavior. These questions will be presented and tied to concepts like leadership, service, and relationships.
Meet The Speaker
Dr. W. Scott Downey
Dr. W. Scott Downey is a professor in the agricultural economics department at Purdue University and director of the Center for Food and Agricultural Business. He oversees the Bachelor of Science in Sales and Marketing degree program and the Certificate in Industrial Selling. He has taught undergraduate and executive courses at Purdue for more than 20 years, including a highly rated sales course to 300 students each semester. He has been recognized with national and university-wide awards for his teaching. He is lead on author on one of the top books in this field, ProSelling, which is used in more than 80 different sales courses across the United States and Canada. He graduated from Purdue with bachelor and doctoral degrees and received his MBA from Cal Poly in San Luis Obispo, California. His PhD is in buyer behavior, which drives his research on customer buying decisions, sales processes that lead to them, and sales management activities that maximize ROI of those efforts. He has led action-based workshops with industrial sales groups all over the world and is a frequently published author in a variety of magazines.
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