Human Resources

GEAPS Exchange 2024: Building Your Business and Culture Through Your Strategy and People Practices

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Speaker: Kristen Ireland

Session Description

If any of these statements sound familiar to you, or you’ve said them yourself, please know you’re not alone. We frequently work with business owners and leaders feeling the same. The first step forward in getting out of this spiral starts with clearly defining the goal. Yet too frequently, business leaders are so busy working in the business that they don’t have time to work on the business. What’s interesting is that many leaders don’t see the connection to this business strategy and their HR strategy – yet we’ve all felt the pain points when the two aren’t aligned (internal competition, employee drama, piling all the “to-dos” on YOU and not your managers). In this session, we will guide you through some of the same practices and questions we use with our clients to define these goals and objectives. Why? Defining this is the first step in determining what you may need in your HR strategy and practices.

Meet The Speaker

Kristen Ireland


People Spark Consulting

Kristen Ireland is Co-Founder of People Spark Consulting, which works with small to mid-size businesses in the agriculture industry to achieve their business goals through their human resources strategies. As a consultant and coach, Ireland focuses on understanding the business and ensuring it achieves its goals by aligning the culture, leadership, people and processes with business strategies.
Ireland has more than 20 years of experience consulting and coaching executives, leaders and managers. Prior to co-founding People Spark Consulting, Ireland worked for several years at Land O’Lakes in human resources and leadership development roles. Ireland is also an adjunct faculty member with the University of Illinois School of Labor and Employment Relations. She has both a Bachelor of Arts in Business Administration and an MBA from the University of St. Thomas and a Change Practitioner certification from PROSCI.